In the current highly digitised global environment, it goes without saying that for a business to grow, it is essential that the marketing strategy should be primarily digital. The two main action points for marketing success are, defining the goals of the business (or venture) and identifying the tools to achieve them.
Today, with companies heavily banking on online marketing to attract their customers, the demand for content writing services is skyrocketing. Content writing sure has emerged as a powerful ingredient for brands to connect with their audience. However, there are certain myths associated with content writing that mislead brands in their approach to generating valuable and effective content. In this blog, we bust some of the biggest content writing myths that have been dominating and deluding the content marketing domain:-
Generating high-quality valuable content invariably is cardinal to generate inbound leads for a business. White papers and case studies are two such powerful and informative means of content that offer an extensive understanding of a specific product, service or technology and enable enterprises to connect with their audience in a potent and convincing manner.
An increasing reliance on relevant content and recent algorithm updates by powerful search engines such as Google point to a common, growing need in the industry – the need for high-quality content.
Meaningful, well-written content has become a necessity in the online world, be it in the form of blog posts, product descriptions, technical writing, or website copies. According to Adweek, 81% of shoppers research online on search engines or company websites before buying any product.
“Content is king” has been a popular adage in the online marketing world for ages. But it has never been truer than in the recent times. An exponential rise in the use of ad-blocking softwares and recent search algorithm updates such as those of Google’s Panda have created a soaring need for high-quality content. Consumers are relying on content like never before. Content marketing is evolving as the strongest driver of business marketing strategies.
Over the past years, content marketing has secured a prominent position in the marketing landscape and proven its worth by delivering productive results time and again. Content marketing today is the ideal ROI effective approach to develop a strong brand awareness and showcase expertise, credibility, and authority in the respective industry domain.
Writing content that makes for an engaging and compelling read by integrating nuances of SEO and creativity is indeed a tough task to accomplish. Creative writing is an art and a science – a unique skill set demanding of writers to not just possess extraordinary command on vocabulary and grammar, but also effective articulation abilities to present ideas and thoughts in the most lucid form succinctly.
Rise in the gig economy has flooded the online world with a plethora of job opportunities for every working generation – from Gen Z to millennials to Gen X. People are now reconsidering their 9-to-5 work routines and shifting focus to opt for flexi-working and telecommuting jobs that allow them to embrace a joyful living and maintain an effective work-life balance.
If you want your website or personal brand to be found on the Google search, right keywords are of pivotal importance. The big question however remains, “How do you identify the right set of keywords that can boost content value and make your website SEO-friendly?”