Successful businesses understand that press releases are effective marketing tools for reputation and brand building of companies. They are written to apprise dealers, vendors, partners, shareholders, customers and potential customers about the latest developments, activities and events related to their business – be it social events, business campaigns, sports announcements or scientific sightings.
They eloquently communicate the positive achievements of your company and build trust and credibility for your brand. Part of why press releases are highly efficient is that readers perceive them as news rather than advertising. Advertisements are viewed as trumpet blowing, while a well written, professional and eye-catching press release comes out as an objective opinion.