Over the past years, content marketing has secured a prominent position in the marketing landscape and proven its worth by delivering productive results time and again. Content marketing today is the ideal ROI effective approach to develop a strong brand awareness and showcase expertise, credibility, and authority in the respective industry domain.
And one of the most important aspects of creating an effective content marketing strategy is being up-to-date with regards to the latest trends. Following are some content marketing trends that you must look out for in 2019:-
1. Growing Use of AI in Content Marketing
While it is already a big part of content marketing, speculations confirm that AI will bring in more significant transformations in 2019. Many companies today use AI for content marketing, however, the adoption of this technology still remains limited. AI can collect, analyze, and interpret an enormous amount of data and complete months worth of tasks in the matter of a few minutes. With complex and arduous tasks out of the way, companies have more time in hand to build stronger content marketing strategies that can generate better revenues.
2. Optimizing Voice Search
With the propagating popularity of voice command, companies today need to build a strategy that effectively identifies what questions users are asking. Consecutively, their content needs to provide answers to those questions. In short, along with considering what users are likely to type, now companies also need to think what they are likely to ask via voice search.
3. Real Implications of Brand Storytelling
Brand storytelling is still a new concept that marketers are yet to master. More than just talking about the company or what it does, brand storytelling is about communicating the unique experience that the company offers and how it will make a difference. It is about sharing the real story of the brand and creating a personal connection with the audience, rather than taking it on an egocentric tangent that might draw them away.
4. Increased Adoption of New Content Formats
Content marketing trends in 2019 are all about experimenting with new ideas and formats. Companies need to try out new approaches like audio, video, social media stories, podcasts, etc. However, it shouldn’t be done just because everyone is doing it. Companies need to plan a strong content strategy that can attract the targeted audience, cater to current customers, and help achieve wider objectives.
Content Marketing Trends – Ladder to Your Success
Content marketing is the driving force in the digital marketing realm and companies from various domains are adopting it to increase their brand awareness and maintain a staunch position in their respective markets. Evidently, the competition is very high. Hence as a marketer, business, or an entrepreneur, you must stay up-to-date with the latest content marketing trends and leverage them in unique ways in order to generate better results, sustain in this competitive environment, and take your business to the next level.