Generating high-quality valuable content invariably is cardinal to generate inbound leads for a business. White papers and case studies are two such powerful and informative means of content that offer an extensive understanding of a specific product, service or technology and enable enterprises to connect with their audience in a potent and convincing manner.
“Content is king” has been a popular adage in the online marketing world for ages. But it has never been truer than in the recent times. An exponential rise in the use of ad-blocking softwares and recent search algorithm updates such as those of Google’s Panda have created a soaring need for high-quality content. Consumers are relying on content like never before. Content marketing is evolving as the strongest driver of business marketing strategies.
Over the past years, content marketing has secured a prominent position in the marketing landscape and proven its worth by delivering productive results time and again. Content marketing today is the ideal ROI effective approach to develop a strong brand awareness and showcase expertise, credibility, and authority in the respective industry domain.
Rise in the gig economy has flooded the online world with a plethora of job opportunities for every working generation – from Gen Z to millennials to Gen X. People are now reconsidering their 9-to-5 work routines and shifting focus to opt for flexi-working and telecommuting jobs that allow them to embrace a joyful living and maintain an effective work-life balance.
Digital revolution has taken the world by storm, so has the consequent emergence of social media platforms post Web 2.0. The unprecedented pace of rapid change is exerting tremendous pressure on businesses, society, and individuals to fight for a notice worthy spot on social media. Willingness to accept judgements, opinions and rude remarks with a certain amount of resilience is expected of almost everyone available and accessible on social media platforms.
The hashtag isn’t a new trend on social media; its importance and benefits have been long exploited by the digital market. If you are new to this realm of digital marketing, then the hashtag is something you must familiarize yourself with. Effective usage of hashtags will help you as a marketer in categorizing the content for your audience. As for the readers, hashtags assist them in finding relevant posts and interacting with other users on a social media platform.
Writing is a prevailing battle to persistently gain the reader’s attention, and in this calmor, writers must maintain a conformed uniformity in quality throughout the article. The need for precision is the need for the hour, and merely a few dull or off-topic content could drive the readers away. Therefore, it is vital to avoid the jargon, invest in the best ideas, give every sentence the necessary time and effort it deserves, and mercilessly edit until the content is professionally accurate and qualitatively precise.
“If you’re not happy with your content, the audience definitely are not”
“Being a writer is a very peculiar sort of a job; it is always you versus a blank sheet of paper and quite often the blank piece of paper wins”
It’s a common aspiration today to be a good writer? But is just being “good” enough? Writing is all about striking a chord with the reader, and you need to be “damn good” to connect with your audience.