Studies show that 69% of customers are willing to continue purchasing from a brand they trust, even if a competitor offers a perceivably better alternative. One way to increase customer trust in your brand is to display your expertise in the field.
“Content is King!”
A phrase that has occupied the spotlight since the dawn of the digital era and continues to do so with ease. There’s content creation everywhere and in every form. Written content, infographics, videos, podcasts and much more; various forms of content that businesses, brands, and personalities use to connect with their target audience.
This process is continual and requires consistent efforts to stand toe-to-toe with your fellow competitors. It also includes generating fresh content to stay relevant, to please your end-user and most importantly, the search engines.